Reducing adolescent alcohol use

Smart Generation (social marketing program)

Schools

• Bright P-12 College
• Myrtleford P-12 College
• Marian College
• Mt. Beauty Secondary College

Target Group

• Year 8 & Year 9 students
• Parents of Year 8 & 9 students

Implementation

Year 8 program

• Teacher training—September 2017 (4 schools)
• 2017—4 secondary schools
• 2018—3 secondary schools

Year 9 program

• Teacher training, Yr9 student leader training—September 2017 Program (4 schools)
• 2017—4 secondary schools
• 2018—3 secondary schools

Results

• Reductions in alcohol and tobacco use between 2009 and 2015 have been maintained for Year 5 and Year 9 students and remains unchanged for Year 6 students.
• Binge drinking is tending to decrease over the long‐term for Year 5, 7 and 9 students

Reports

• 2018 Smart Generation Socal Marketing Report - Alpine 
• 2017 Smart Generation Evaluation Report - Alpine

Smart Generation (supply monitoring)

Target Group

• Packaged alcohol outlets (6 outlets across Alpine Shire)

Implementation

• Team leader training—September 2017
• 1st round June 2018— 3 out 6 outlets non-compliance for ID check
• 2nd round November 2018— 4 out 6 outlets non-compliance for ID check
• 3rd round August 2019— 5 out 6 outlets non-compliance for ID check
• 4th round December 2019—5 out 6 outlets non-compliance for ID check
• Confederate (auditor) training—November 18 & August 19

Reports

• 2019 - Smart Generation - Supply Monitoring
• 2018 - Smart Generation - Supply Monitoring

Local Alcohol By Laws

Target Group

• Alpine Shire Council

Implementation

• Letter to council April 2018
• Meeting with council October 2018
• Drafted new by-laws—public consultation November 2018—21 December 2018
• CTCA, Alpine Health, NELLEN provided written public submissions
• CTCA presented to council  27 February 2019
• New law gazetted 2 April 2019

Results

• There has been a long-term decline in past-month alcohol use for students in Year 9. For students in Years 5 and 7 there was a decline in past-month alcohol consumption from 2009 to 2015, however this appears to be increasing from 2015 to 2019.

For more information

Lisa Neville  - CTCA Coordinator

►Phone: 03 5755 0132

►Email: [email protected]

/Portals/0/Alpine-Health/2018_SmartGeneration_Social%20Marketing_Report_Alpine.pdf